In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values.

Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way.

The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn’t always mean “more”—it means “more aligned.”

She breaks down:

• The first things solo practitioners should outsource

• How to build systems that actually fit you

• Why personal assistants matter just as much as front desk staff

• The myths around being “fully booked”

• Why fun, freedom, and values are the real drivers of success

Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn’t burn you out—but actually supports the life you want to live.

Check out Erin’s website: https://truebalancepainrelief.com/

Her Facebook: https://www.facebook.com/wrenkatthehealer/

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