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Belonging doesn’t happen by accident—it’s built in small, steady moments. Elizabeth Bowman sits down with community architect Tasha Van Vlack, founder of The Nonprofit Hive, to unpack how nonprofits and performing arts groups can move beyond buzzwords and create connection that lasts. From the loneliness many leaders face to the power of one-to-one conversations, Tasha shares a playbook for building trust without big budgets.
We get tactical about cadence and rituals, the quiet engines of community. Think weekly touchpoints instead of marketing blitzes, and visible first-timer signals that invite warm welcomes. We talk merch that actually means something—earned pins and badges that reflect contribution, not just logo placement—and why a flywheel mindset beats the old funnel model when life pulls people in and out. You’ll hear how to elevate natural advocates, host micro-gatherings that feel human, and design recurring partnerships that compound results year over year.
Don’t rush to shiny new tools. Before launching an app or forum, start by investing in the essentials: a clean website, clear ticketing, and thoughtful emails or SMS reminders that people will actually read. Then add layers like behind-the-scenes Zooms, curated introductions, and personal follow-ups that turn transactions into memories. Whether you’re filling seats, welcoming first-timers, or stewarding long-time supporters, this conversation offers practical steps to spark word-of-mouth, strengthen loyalty, and grow community from the inside out.
If this resonates, follow the show, share it with a colleague, and leave a quick review—then tell us the one ritual you’ll start this month.
All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.
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Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.
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Chapters
1. Season Two: Human-First Connection (00:00:00)
2. Tasha’s Path Into Community Work (00:02:10)
3. Why Nonprofit Work Feels Lonely (00:05:30)
4. Community As A Verb (00:08:35)
5. Matching People One-to-One That Matters (00:12:15)
6. Cadence, Rituals, And Showing Up (00:15:40)
7. Belonging, Merch, And Meaning (00:19:30)
8. Funnels Fail, Flywheels Belong (00:24:10)
9. Partnerships That Repeat, Not One-Offs (00:27:20)
10. Light, Consistent Marketing That Feels Real (00:31:20)
11. Boards As Community, Not Ornaments (00:35:10)
12. Design Events For Who You Need (00:39:20)
13. Create Belonging At The Door (00:43:00)
14. Signals, Lanyards, And Consent To Connect (00:47:10)
15. Listen To First-Timers, Then Iterate (00:50:30)
20 episodes
