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Want to move from background bar sets to premium, repeat bookings? Americana artist Steve Boucher breaks down how he built a calendar of corporate, wedding, and listening-room gigs—plus the guitar tone & setlist strategies that keep clients calling.

What you’ll learn (fast, practical takeaways):
• From bars to premium: using residencies and word-of-mouth to unlock higher-value shows (and say “no” more often).
• Where the work is: PGA receptions, DC rooftops, Annapolis Boat Show, beach venues, house concerts—how each one books differently.
• Repertoire that wins: why ~600 songs matters, pre-planning vs on-the-fly requests, and creating sing-along moments.
• Listening rooms vs restaurants: designing shows for attention, not ambience—and how to become the night’s “anchor.”
• Gear that sounds like you: K&K Pure Mini, simple DI/Bose chain, and when to add an all-in-one board (compression, verb, boost).
• Guitar talk that clients notice: Adirondack spruce tops, torrified builds, and why this translates to feel + projection.
• Service mindset: MC duties, using your PA for speeches, and setting the vibe that makes events run smoother.

Enjoyed the episode? Follow the show on Podbean, and leave a rating/review on Apple Podcasts. Have a takeaway or question? Drop a Podbean comment or DM us on Instagram.

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Connect with Steve Boucher & Boucher Guitars
STEVE BOUCHER — OFFICIAL & SOCIAL
Website: https://steveboucher.com/
Instagram: https://www.instagram.com/stevebouchermusic/
Facebook: https://www.facebook.com/SteveBoucherMusic/

BOUCHER GUITARS — OFFICIAL & SOCIAL
Website (EN): https://boucherguitars.com/
Website (FR): https://guitareboucher.com/
Instagram: https://www.instagram.com/boucherguitars/
Facebook: https://www.facebook.com/guitaresboucher/
YouTube: https://www.youtube.com/@UCDcr-KKfbOr43tez5CyBsOg

Support The Shift with Mike & Joe
Website: www.theshiftwithmikeandjoe.com
Donate: https://www.theshiftwithmikeandjoe.com/giving-page-2-1
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Apple Podcasts: https://podcasts.apple.com/us/podcast/the-shift-with-mike-joe/id1813198065
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Image & Sound Media (Joe)
Website: imagesoundmedia.com
Facebook: https://www.facebook.com/profile.php?id=100094021747690
Instagram: @imageandsoundmedia
TikTok: @imagesoundmedia
YouTube: @imagesoundmedia

Joe Bryan Music
Website: joebryanmusic.com
Facebook: https://www.facebook.com/profile.php?id=61550810556745
Instagram: @joebryanmusic
TikTok: @joebryanmusic

Kent Island Academy of Music (Mike)
Facebook: @kentislandacademyofmusic
Google Map: KIAOM on Google

Michael Waskey Music
Website: michaelwaskey.com
Facebook: @michaelwaskeymusic
Instagram: @michaelwaskeymusic

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Podcast Production Gear
• Main Camera (Wide Shot): Nikon Zf + Voigtländer 40mm f/1.2
• Joe (Close-Up): Sony FX3 + Sony 70–200mm f/2.8 GM II
• Mike (Close-Up): Sony A7 IV + Sony 135mm f/1.8 GM
• Guest (Close-Up): Sony A7C II + Sigma 85mm f/1.4 Art
• Main Audio: Shure SM7B (Joe & Mike)
• Guest Audio: Neumann clone kit mic
• Interface: Focusrite Scarlett 18i18
• Audio Software: Reaper
• Video Editing: DaVinci Resolve Studio
• Lighting: Amaran 100x & 200x softboxes + Amaran tube lights

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19 episodes