Manage episode 488049876 series 3347766
In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).
We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency.
You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising.
If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.
Key Takeaways:
- 🎯 Google Shopping success begins with strong product feeds and Merchant Center accuracy.
- 🔍 Winning in SEO means building product pages that rival Amazon—photos, videos, dimensions, reviews, and more.
- 🛍️ Schema apps can safeguard your Shopify SEO when themes change and enhance your metadata clarity.
- 🧠 AI and generative search platforms like Perplexity are beginning to offer new e-commerce ad opportunities.
- 💡 Freelancers and agencies can still thrive in PPC and e-commerce if they offer specialized value.
Episode Highlights:
- "If you're running retail, you don’t have time to learn Google feeds—so make it your job to know it."
- "Your product page has to be better than Amazon’s if you want to win that click."
- "AI-driven shopping will soon let you buy inside a chatbot. That's the future."
Listener Action Items:
- ✅ Audit your Shopify product pages: Do they match or beat Amazon’s detail and quality?
- ✅ Use tools like validator.schema.org to evaluate and improve your site’s structured data.
- ✅ Explore the Schema App for Shopify to protect and future-proof your SEO.
- ✅ Apply for early access to AI shopping platforms like Perplexity’s product feed program.
- ✅ Re-evaluate your marketing strategy yearly—Austin’s DIY summit method is a perfect starting point.
Connect with Austin:
👉🏽 Website
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
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Chapters
1. If you learn stuff that other people don't spend as much time learning, then suddenly (00:00:00)
2. you've got something unique to offer. (00:00:03)
3. And people need these services. (00:00:05)
4. Introduction and Guest Welcome (00:00:38)
5. Conference Highlights and Networking (00:01:02)
6. Marketing Summit Tradition (00:01:43)
7. Early Ventures and Side Gigs (00:03:37)
8. Transition to Google Ads (00:04:47)
9. Finding Product-Market Fit (00:05:14)
10. Challenges and Strategies in E-commerce (00:06:31)
11. SEO Strategies for 2025 (00:11:12)
12. Improving E-commerce Product Pages (00:12:16)
13. Schema and SEO Tools for Shopify (00:13:32)
203 episodes