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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.
We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.
Here’s what you’ll learn:
- How to use Google's "People Also Ask" to create blog content that drives traffic
- When and how Pinterest ads actually work for e-commerce
- Why attribution is murky — and how to trust your gut when running ads
0:00 – Intro
0:02 – How to use Google to find blog ideas that convert
1:10 – Linking blog posts back to products and monetizing content
2:00 – Pinterest: A goldmine for visual and evergreen traffic
3:20 – Are Pinterest ads worth it? Austin shares results
4:45 – Organic vs paid Pinterest: What drives more ROI
6:00 – Planning and buyer intent on Pinterest
7:00 – How to measure PPC success (or not)
8:00 – Realistic evaluation windows for ad performance
9:00 – Common PPC/SEO mistakes to avoid
10:15 – Who’s a good fit for Becker Marketing’s services
11:30 – Final thoughts
📚 Resources & Mentions:
- 🛠️ My $27 SEO Starter Course → https://SEOin7Days.com
- 🎙️ Podcast on Apple → Apple Podcasts
- 🎧 Podcast on Spotify → Spotify
- 💬 Austin Becker Marketing → https://abeckermarketing.com
- 📺 YouTube Channel → PPC for Everyone
🙌🏽 Listener Action Steps:
- Subscribe for weekly SEO strategy & visibility tips!
- Comment below with your biggest takeaway from Austin's Pinterest or blogging strategy.
- Start Your SEO journey with my 7 step starter course at SEOin7Days.com
👩🏽💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, an
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Okay, so what about blogging? (00:00:00)
2. The Importance of Blogging for E-commerce (00:00:02)
3. Pinterest: An Underrated Platform for E-commerce (00:02:36)
4. Common Mistakes to Avoid in PPC and SEO (00:08:49)
5. Identifying Good Clients for Ad Services (00:10:18)
6. Final Thoughts and Future Plans (00:11:48)
203 episodes
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