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Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.

We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.

Here’s what you’ll learn:

  • How to use Google's "People Also Ask" to create blog content that drives traffic
  • When and how Pinterest ads actually work for e-commerce
  • Why attribution is murky — and how to trust your gut when running ads

0:00 – Intro
0:02 – How to use Google to find blog ideas that convert
1:10 – Linking blog posts back to products and monetizing content
2:00 – Pinterest: A goldmine for visual and evergreen traffic
3:20 – Are Pinterest ads worth it? Austin shares results
4:45 – Organic vs paid Pinterest: What drives more ROI
6:00 – Planning and buyer intent on Pinterest
7:00 – How to measure PPC success (or not)
8:00 – Realistic evaluation windows for ad performance
9:00 – Common PPC/SEO mistakes to avoid
10:15 – Who’s a good fit for Becker Marketing’s services
11:30 – Final thoughts

📚 Resources & Mentions:

🙌🏽 Listener Action Steps:

  1. Subscribe for weekly SEO strategy & visibility tips!
  2. Comment below with your biggest takeaway from Austin's Pinterest or blogging strategy.
  3. Start Your SEO journey with my 7 step starter course at SEOin7Days.com

👩🏽‍💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, an

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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Chapters

1. Okay, so what about blogging? (00:00:00)

2. The Importance of Blogging for E-commerce (00:00:02)

3. Pinterest: An Underrated Platform for E-commerce (00:02:36)

4. Common Mistakes to Avoid in PPC and SEO (00:08:49)

5. Identifying Good Clients for Ad Services (00:10:18)

6. Final Thoughts and Future Plans (00:11:48)

203 episodes