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In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google.

If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.

Here’s what you’ll learn:

  • How to drive traffic without depending on Google (hint: email + social!)
  • Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROAS
  • The smartest way to scale: sell more when people are already buying

⏱️ Timestamps:
0:00 – Intro: The Google traffic trap
1:16 – Competing with Amazon (without losing your mind or margins)
3:20 – What is Search Impression Share & where to find it
4:33 – Profit-first ad budgeting: ACOS vs ROAS explained
10:31 – The truth about your prices (and why doubling them may save your business)
13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips
17:37 – Video SEO strategy for higher CTR
18:31 – Collection page tips from Bonobos

📚 Resources & Mentions:

🙌 Listener Action Steps:

  1. Subscribe for weekly SEO strategy & visibility tips!
  2. Start your way to SEO Success for only $27, delivered on your schedule by ChatGPT → https://SEOin7Days.com

👩🏽‍💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, and build a business that works for you.

Learn more at https://simpleandsmartseo.com

📲 Connect With Me, Crystal Waddell:

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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AFFILIATE LINKS:
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Note:
If you make a purchase using some of my links, I make a little money.
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Chapters

1. try to get people to your website with bypassing Google. (00:00:00)

2. ‌ (00:00:53)

3. Challenges of Competing with Amazon (00:01:16)

4. Strategies for Smaller E-commerce Sites (00:02:48)

5. Understanding Search Impression Share (00:03:19)

6. Ad Budgeting and Profit Margins (00:04:33)

7. The Importance of Pricing and Profitability (00:08:31)

8. Seasonal Sales Strategies (00:10:30)

9. Future Trends in E-commerce (00:13:06)

10. Selling on Target: Opportunities and Challenges (00:14:57)

11. Advertising on Major Platforms: Google, Amazon, and More (00:16:01)

12. Etsy's Ads Program: How It Works (00:16:33)

13. Leveraging Video for Better SEO (00:17:37)

14. Optimizing Collections Pages (00:18:31)

15. Optimizing Collection Pages for Better Navigation (00:18:57)

203 episodes