“How do you create content that feels like you are talking directly to me?”

That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into the strategy I use to create content that resonates on a profound level. We’ll explore the psychology of buying and how to create content by emphasizing marketing from a place of deep investment in your clients’ transformations.

3:01 - The truth about why people buy transformational services

8:52 - How mindset-shifting content transforms you and your clients

15:47 - Where to find mindset-shifting content and how to use it so that it sells for you

20:24 - The importance of knowing who you do and don’t serve to create messaging that resonates

Mentioned In How to Create Mindset-Shifting Content That Truly Resonates With Your Clients

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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.

Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive