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Three Misconceptions About Your Ideal Styling Client That Are Costing You Money
Manage episode 428354778 series 3565276
What are you willing to do to have the kind of clients you want and style them the way you want to? Are you willing to accept that some conceptions you have about business are mere myths?
You’re leaving a lot at stake if you don’t understand the styling marketplace. Unfortunately, so much of the business training in this industry leaves much to be desired. I’ve seen how easy it is for stylists to let these beliefs fill them with anxiety and self-doubt for years when it could’ve been avoided with more knowledge about the marketplace and its possibilities for their business.
In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the biggest misconceptions you might have as a stylist about committing to a niche or a type of client. I’ll give you a little insight into the marketplace and demand for styling services, as well as share how these false beliefs are holding your business back and costing you money.
5:46 - The myth that you’ll get clients without a niche just by using the right marketing mechanism
12:17 - The myth that you can find your ideal client just by using this outdated model
15:26 - What your ideal client isn’t telling you and the balancing act you have to provide in your messaging
22:58 - Why the old model of identifying ideal clients is now out of style
26:43 - The myth that you’ll inevitably get bored by going all in on one niche or type of client
31:23 - Why you can let go of the lingering fear of leaving people out if you pick a niche
Mentioned In Three Misconceptions About Your Ideal Styling Client That Are Costing You Money
Three Mindset Shifts You Need as a Six-Figure Personal Stylist
Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
Chapters
1. Three Misconceptions About Your Ideal Styling Client That Are Costing You Money (00:00:00)
2. The myth that you’ll get clients without a niche just by using the right marketing mechanism (00:06:43)
3. The myth that you can find your ideal client just by using this outdated model (00:13:14)
4. What your ideal client isn’t telling you and the balancing act you have to provide in your messaging (00:16:23)
5. Why the old model of identifying ideal clients isn’t working anymore (00:23:55)
6. The myth that you’ll inevitably get bored by going all in on one niche or type of client (00:27:40)
7. Why you can let go of the lingering fear of leaving people out if you pick a niche (00:32:20)
58 episodes
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