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Why Your Marketing Isn’t Converting Personal Styling Clients
Manage episode 419800774 series 3565276
You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social media followers are doing and trying to model the same things. Yet, nobody’s hiring you.
It’s painful when you’re not getting sales from your marketing. It takes a toll on not just your bottom line but your confidence, too. So what is it about your marketing content that’s preventing potential clients from converting into actual paying clients?
In this episode of The Six Figure Personal Stylist podcast, you’ll learn reasons why your marketing efforts aren’t converting into personal styling clients. I’ll discuss the importance of effective marketing in building a successful business and provide you with insights and strategies to improve the messaging in your marketing content.
1:41 - The fear that might be holding back your marketing potential and how you might be further sabotaging your results
5:34 - Why you need to rethink the purpose of marketing in your styling business
9:20 - The “white noise” jargon in your marketing that’s falling on deaf ears and how to create messaging that gets past it
19:10 - How the styling industry is like the Wild West and the real deficit in the market of building a personal styling business
21:19 - One thing you don’t want to say about potential clients in your marketing conversations
25:05 - Summarizing a few points about why your marketing isn’t converting into consistent sales
28:35 - Your marketing job as a personal stylist and the key to great marketing
Mentioned In Why Your Marketing Isn’t Converting Personal Styling Clients
Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
Chapters
1. Why Your Marketing Isn’t Converting Personal Styling Clients (00:00:00)
2. The fear that might be holding back your marketing potential and how you might be further sabotaging your results (00:02:38)
3. Why you need to rethink the purpose of marketing in your styling business (00:06:31)
4. The “white noise” jargon in your marketing that’s falling on deaf ears and how to create messaging that gets past it (00:10:17)
5. How the styling industry is like the Wild West and the real deficit in the market of building a personal styling business (00:20:07)
6. One thing you don’t want to say about potential clients in your marketing conversations (00:22:16)
7. Summarizing a few points about why your marketing isn’t converting into consistent sales (00:26:02)
8. Your marketing job as a personal stylist and the key to great marketing (00:29:32)
58 episodes
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