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Why Your Styling Business Isn’t Growing (And How to Fix It)
Manage episode 466439868 series 3565276
Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the investments you made or what you’ve done, the problem might be the way you think about your business.
In order for plants to flourish and survive, they need the right ecosystem in place to help them thrive. Your business isn’t any different, and treating it like an ecosystem not only helps you elevate your business and generate more revenue, but it also eliminates burnout.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to run your business like an ecosystem, starting with the foundation. I’ll discuss how to really understand your ideal client, why even people who seem like you’re ideal client keep ghosting you, what your pricing needs to do, and how marketing and sales work together to generate money and make vanity metrics not matter much at all. Even if you’ve done the groundwork to have an established client base and think you have it all figured out, you’ll want to listen to this episode as it’ll change your approach to business forever.
2:17 - Characteristics of being an established stylist that you need so you can elevate your business to the next level
5:54 - Why the ideal client is the foundation of your business as an ecosystem (not your marketing)
10:02 - One thing you must know about your audience and the secret to effective sales triggers
15:01 - How I helped a client tweak her message and marketing to speak deeply to her ideal client and skyrocket her income
18:48 - The mistake everyone is making in the second part of the business ecosystem when building services to solve an ideal client’s problem
25:02 - Where your ecosystem will break down if you’re not careful (and what to do if you have a mismatch)
30:39 - How marketing primes the sales process (and why I get as excited about 10 new followers as somebody else does about 10,000)
Mentioned In Why Your Styling Business Isn’t Growing (And How to Fix It)
Apply today for the Income Accelerator Program
How the Income Accelerator Program Can Elevate Your Styling Business
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
Chapters
1. Why Your Styling Business Isn’t Growing (And How to Fix It) (00:00:00)
2. Characteristics of being an established stylist that you need so you can elevate your business to the next level (00:03:14)
3. Why the ideal client is the foundation of your business as an ecosystem (not your marketing) (00:06:51)
4. One thing you must know about your audience and the secret to effective sales triggers (00:10:59)
5. How I helped a client tweak her message and marketing to speak deeply to her ideal client and skyrocket her income (00:15:58)
6. The mistake everyone is making in the second part of the business ecosystem when building services to solve an ideal client’s problem (00:19:45)
7. Where your ecosystem will break down if you’re not careful (and what to do if you have a mismatch) (00:25:59)
8. How marketing primes the sales process (and why I get as excited about 10 new followers as somebody else does about 10,000) (00:31:36)
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