What can you give? Often, when we approach things like collaborations and agreements, our first thought it about what we want and what we can take from a situation to help us achieve our goal... but can you imagine if we thought about what we could give instead? How would that change the game for you?

This week, I've been working on some collaborative opportunities and I always look at the value I can give to the person or brand who's helping me to achieve my objective. Yes, I know what I want to achieve and what will help me do that, but I quickly look at ways to make every situation a win for everyone. Why? Because why the heck not!

Relationships that are worth anything aren't built on one person taking and the other being exploited. That just leads to short lived connections, resentment, and outcomes that serve one party - perhaps- on a short term basis. And I for one am not interested in that.

So, what would happen if you looked at what you could give rather than what you could take? Here are my thoughts on why it matters and how it can change a lot more than you might think.