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Episode 222: Build Your E-Commerce Site Right: How to Turn Browsers into Buyers

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Manage episode 486845184 series 2821365
Content provided by John Grimshaw and Smart Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Grimshaw and Smart Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Episode Description

Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors into loyal customers. If you want to build a brand that lasts (not just a business that sells), this is your roadmap.

"Get out of your own way. Your customers don't care how pretty your site is—they care how easy it is to buy." — Kurt Elster

You Will Learn:
  • Why relying solely on marketplaces limits your growth—and how to take back control.

  • The #1 metric that matters when building an e-commerce site.

  • How to structure your homepage for maximum impact (hint: it's not about looking like Apple).

  • The mobile-first mindset that can double your conversions.

  • The quick fix that boosted conversion rates by 24%—without redesigning the whole site.

Links & Resources Timestamps (Chapters)
  • 00:00:48 – Ezra’s Top Tool for Email & SMS: Omnisend

  • 00:02:10 – Why You Must Build Your Own Website (and Not Just Sell on Marketplaces)

  • 00:05:17 – The #1 Goal for Your Website: Capture Information

  • 00:06:27 – The Secret to High-Converting Sites? Convenience

  • 00:07:07 – Homepage Design: Your Site’s Table of Contents

  • 00:11:05 – Skip the Pretty Graphics: Why Your Hero Image Might Hurt Sales

  • 00:12:38 – The #1 Mistake in E-Commerce: Ignoring Mobile-First Design

  • 00:14:50 – Your Menu is the Map: How to Structure Navigation for Sales

  • 00:15:55 – How We Boosted Conversion Rates by 24% With One Simple Fix

  • 00:17:21 – Competing with Amazon: Why Relationships Win

  • 00:19:28 – Final Takeaways: Build for Your Audience, Not Your Ego

  • 00:20:19 – Thanks for Listening & Next Steps

CTA: We’d Love Your Support!

Enjoyed this episode? Help us spread the word! ⭐ Leave a 5-star review on Apple Podcasts 💬 Share this episode on social media—tag us and use #WeOutHere 📧 Got feedback? Email us at [email protected] 👉 Subscribe to the podcast: The Smart Marketer Show

Serve the World Unselfishly and Profit! 🚀

  continue reading

224 episodes

Artwork
iconShare
 
Manage episode 486845184 series 2821365
Content provided by John Grimshaw and Smart Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Grimshaw and Smart Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Episode Description

Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors into loyal customers. If you want to build a brand that lasts (not just a business that sells), this is your roadmap.

"Get out of your own way. Your customers don't care how pretty your site is—they care how easy it is to buy." — Kurt Elster

You Will Learn:
  • Why relying solely on marketplaces limits your growth—and how to take back control.

  • The #1 metric that matters when building an e-commerce site.

  • How to structure your homepage for maximum impact (hint: it's not about looking like Apple).

  • The mobile-first mindset that can double your conversions.

  • The quick fix that boosted conversion rates by 24%—without redesigning the whole site.

Links & Resources Timestamps (Chapters)
  • 00:00:48 – Ezra’s Top Tool for Email & SMS: Omnisend

  • 00:02:10 – Why You Must Build Your Own Website (and Not Just Sell on Marketplaces)

  • 00:05:17 – The #1 Goal for Your Website: Capture Information

  • 00:06:27 – The Secret to High-Converting Sites? Convenience

  • 00:07:07 – Homepage Design: Your Site’s Table of Contents

  • 00:11:05 – Skip the Pretty Graphics: Why Your Hero Image Might Hurt Sales

  • 00:12:38 – The #1 Mistake in E-Commerce: Ignoring Mobile-First Design

  • 00:14:50 – Your Menu is the Map: How to Structure Navigation for Sales

  • 00:15:55 – How We Boosted Conversion Rates by 24% With One Simple Fix

  • 00:17:21 – Competing with Amazon: Why Relationships Win

  • 00:19:28 – Final Takeaways: Build for Your Audience, Not Your Ego

  • 00:20:19 – Thanks for Listening & Next Steps

CTA: We’d Love Your Support!

Enjoyed this episode? Help us spread the word! ⭐ Leave a 5-star review on Apple Podcasts 💬 Share this episode on social media—tag us and use #WeOutHere 📧 Got feedback? Email us at [email protected] 👉 Subscribe to the podcast: The Smart Marketer Show

Serve the World Unselfishly and Profit! 🚀

  continue reading

224 episodes

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