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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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For decades, we’ve built personas around titles, demographics, and buyer journeys. But today, your most important persona doesn’t have a job title—it has an algorithm.
In this episode, Gini Dietrich explains why AI platforms like ChatGPT, Gemini, and Perplexity are no longer just tools—they’re the gatekeepers shaping your category.
You’ll learn:
Why AI personas are necessary today
How these platforms “think” and what they reward
What CMOs and comms leaders need to do differently
Four practical steps you can run in 90 days to show up in AI results
How to lock in your category narrative before competitors do
If you’re not influencing the machines, you’re not influencing the people.
374 episodes
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