Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by SiriusXM Podcasts and Dan Pashman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SiriusXM Podcasts and Dan Pashman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How The Real José Cuervo Invented Modern Tequila

33:40
 
Share
 

Manage episode 480688819 series 1411161
Content provided by SiriusXM Podcasts and Dan Pashman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SiriusXM Podcasts and Dan Pashman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

José Cuervo was a real person, and he revolutionized the tequila industry in the early 1900s. He navigated bloody business rivalries, cozied up to a dictator, and survived the Mexican revolution thanks to a daring escape. After that, with his business in shambles, he had to figure out how to sell tequila in Prohibition-era America. His solution would have far-reaching effects for all of Mexico. Today, José Cuervo is the best selling tequila brand in the world, and yet hardly anyone knows the story of this mogul. Why? Journalist and author Ted Genoways tracked down Cuervo’s story, and learned just how much the Mexican government, and the Cuervo family, was trying to keep hidden.

Ted Genoways’ new book is Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico.

The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O’Hara, Kameel Stanley, Jared O'Connell, and Giulia Leo. Publishing by Shantel Holder.

Transcript available at www.sporkful.com.

Right now, Sporkful listeners can get three months free of the SiriusXM app by going to siriusxm.com/sporkful. Get all your favorite podcasts, more than 200 ad-free music channels curated by genre and era, and live sports coverage with the SiriusXM app.

  continue reading

501 episodes

Artwork
iconShare
 
Manage episode 480688819 series 1411161
Content provided by SiriusXM Podcasts and Dan Pashman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SiriusXM Podcasts and Dan Pashman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

José Cuervo was a real person, and he revolutionized the tequila industry in the early 1900s. He navigated bloody business rivalries, cozied up to a dictator, and survived the Mexican revolution thanks to a daring escape. After that, with his business in shambles, he had to figure out how to sell tequila in Prohibition-era America. His solution would have far-reaching effects for all of Mexico. Today, José Cuervo is the best selling tequila brand in the world, and yet hardly anyone knows the story of this mogul. Why? Journalist and author Ted Genoways tracked down Cuervo’s story, and learned just how much the Mexican government, and the Cuervo family, was trying to keep hidden.

Ted Genoways’ new book is Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico.

The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O’Hara, Kameel Stanley, Jared O'Connell, and Giulia Leo. Publishing by Shantel Holder.

Transcript available at www.sporkful.com.

Right now, Sporkful listeners can get three months free of the SiriusXM app by going to siriusxm.com/sporkful. Get all your favorite podcasts, more than 200 ad-free music channels curated by genre and era, and live sports coverage with the SiriusXM app.

  continue reading

501 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play