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#193 - How to Drive Velocity with Matt Merson

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Manage episode 478412481 series 3245357
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven’s Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.

They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.

Matt’s advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!

Schedule a call with Grassroots, Startup CPG's demo partner:

https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Access Startup CPG's exclusive data package with NIQ:

https://nielseniq.com/global/en/landing-page/startupcpg/

Listen in as they share about:

  • Velocity in Retail for CPG Brands
  • Pre-Launch Strategy
  • Driving In-Store Velocity
  • Merchandising
  • Out-of-Store Strategies
  • Data & Velocity Metrics
  • Distribution & Stockouts
  • Bootstrapping Advice

Episode Links:
LinkedIn: https://www.linkedin.com/in/matthew-merson/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

281 episodes

Artwork
iconShare
 
Manage episode 478412481 series 3245357
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven’s Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.

They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.

Matt’s advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!

Schedule a call with Grassroots, Startup CPG's demo partner:

https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Access Startup CPG's exclusive data package with NIQ:

https://nielseniq.com/global/en/landing-page/startupcpg/

Listen in as they share about:

  • Velocity in Retail for CPG Brands
  • Pre-Launch Strategy
  • Driving In-Store Velocity
  • Merchandising
  • Out-of-Store Strategies
  • Data & Velocity Metrics
  • Distribution & Stockouts
  • Bootstrapping Advice

Episode Links:
LinkedIn: https://www.linkedin.com/in/matthew-merson/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

281 episodes

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