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Founder Feature: Grace Mittl of Absurd Snacks

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Manage episode 488460277 series 3245357
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Grace Mittl, co-founder of Absurd Snacks, a brand focusing on allergen-friendly snacking. Grace Mittl shares how a college entrepreneurship course sparked the creation of Absurd Snacks, originally inspired by a classmate’s dietary restrictions. What began as roasted chickpeas in a dorm kitchen has evolved into a fast-growing company offering protein-rich, allergen-free snack mixes.

They explore key milestones in the company’s growth—from navigating the challenges of allergen-free manufacturing and scaling production, to launching on Amazon and building a strong retail presence with partners like Whole Foods Market, Kroger, and Publix.

Grace also reflects on the importance of mentorship, community engagement, and staying transparent as a young founder in the consumer packaged goods space.

Listen in for practical insights into launching a purpose-driven brand, and learn how Absurd Snacks is reshaping the future of inclusive snacking.

Listen in as they share about:

  • Product Development
  • Manufacturing Challenges
  • Retail & E-commerce Strategy
  • Go-To-Market Strategy
  • Marketing & Community Building
  • Funding & Growth
  • Team & Support
  • Biggest Lessons & Advice

Episode Links:

Website: absurdsnacks.com
LinkedIn: https://www.linkedin.com/in/gracemittl/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

292 episodes

Artwork
iconShare
 
Manage episode 488460277 series 3245357
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Grace Mittl, co-founder of Absurd Snacks, a brand focusing on allergen-friendly snacking. Grace Mittl shares how a college entrepreneurship course sparked the creation of Absurd Snacks, originally inspired by a classmate’s dietary restrictions. What began as roasted chickpeas in a dorm kitchen has evolved into a fast-growing company offering protein-rich, allergen-free snack mixes.

They explore key milestones in the company’s growth—from navigating the challenges of allergen-free manufacturing and scaling production, to launching on Amazon and building a strong retail presence with partners like Whole Foods Market, Kroger, and Publix.

Grace also reflects on the importance of mentorship, community engagement, and staying transparent as a young founder in the consumer packaged goods space.

Listen in for practical insights into launching a purpose-driven brand, and learn how Absurd Snacks is reshaping the future of inclusive snacking.

Listen in as they share about:

  • Product Development
  • Manufacturing Challenges
  • Retail & E-commerce Strategy
  • Go-To-Market Strategy
  • Marketing & Community Building
  • Funding & Growth
  • Team & Support
  • Biggest Lessons & Advice

Episode Links:

Website: absurdsnacks.com
LinkedIn: https://www.linkedin.com/in/gracemittl/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

292 episodes

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