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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We explain why sponsoring niche podcasters and YouTubers beats mass ads for small businesses and local services. We share pricing ranges, performance tactics like affiliate links, and how authenticity drives trust and conversion.
• housekeeping, health update, and sponsorship changes
• local referrals and side projects including game trailer and indoor media billboards
• limited-time free ad screens for early indoor media adopters
• why micro-influencers outperform celebrity and mass media for SMEs
• host-read authenticity and trust from real experience
• measurable ROI with affiliate links, codes, and custom URLs
• pricing bands for 1k–100k creators and budget planning
• local vs national targeting for relevance and cost control
• B2B focus on credibility, guesting, and long-term trust
• action plan: test 3–5 creators and allocate 5–10% budget
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© 2025 The Trading Post Podcast. All rights reserved.
Chapters
1. Welcome, updates, and housekeeping (00:00:00)
2. Sponsorships, local referrals, and side projects (00:01:16)
3. Indoor media billboards and free ad offer (00:02:20)
4. Why sponsor niche creators over mass media (00:03:17)
5. Micro-influencers: trust, cost, and engagement (00:05:00)
6. Host-read authenticity and real-world examples (00:07:15)
7. Measurable results and affiliate structures (00:09:05)
8. Pricing bands and local vs national targeting (00:10:20)
9. B2B credibility, guesting, and long-term play (00:12:00)
10. Action plan and budget recommendation (00:12:55)
39 episodes
