The Gaming Ad Revolution The Trading Post podcast

3M ago 10:00

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Trader Stu introduces an innovative advertising opportunity through PressXToPlayGames, a company developing a survival video game called "Get Prepped" that sells ad space within the virtual environment. The gaming industry represents a massive untapped advertising market three times larger than movies and music combined, with the average gamer being a homeowner in their mid-30s.
• In-game advertising costs $25,000 for the entire game lifespan (typically 5-10 years)
• Video games have 250 million gamers in North America with average age of 34-36
• No ad blockers or skip buttons exist in video games, ensuring ad visibility
• Businesses appear as "strongholds" or safe houses within the apocalyptic game setting
• Cost comparison shows gaming ads are cheaper than Google pay-per-click ($20,000/year)
• Players can virtually sample products before purchasing them in real life
• Gaming industry has 3.24 billion users globally, exceeding YouTube's projected 2.85 billion
• Trader Stu will appear as a character in the game at his Trading Post
Check out PressXToPlayGames on Alignable if you're interested in placing your business in the game world.
Press X 2 Play Games - Detroit, MI - Alignable
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“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.

contact:
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🌐 www.durracell.com

The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.

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Find all our important links—including our LinkedIn, MetroTrading.com, and Michigan Renaissance Festival info—at:
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Questions or guest suggestions? Email us at [email protected]

Chapters

1. Introducing PressXToPlayGames (00:00:00)

2. Gaming Demographics & Advertising Opportunities (00:02:00)

3. Cost Comparison: Google vs Game Ads (00:04:05)

4. Trader Stu's Networking Group for Parents (00:05:46)

5. Video Game vs Traditional Advertising Impact (00:07:13)

6. How Game-Based Ads Support Businesses (00:08:50)

23 episodes