Trader Stu shares strategic approaches for blending trade and cash to maximize business revenue and expand customer reach with real-world examples from new members.
• Combining trade with cash transactions creates a powerful marketing strategy that preserves cash while driving new business
• Birch Run Speedway uses trade for ticket sales while keeping concessions, merchandise, and sponsorships cash-only
• Customers who attend events on trade often spend more cash on-site since they perceive their admission as "free"
• Filling otherwise empty seats or appointment slots with trade customers brings in additional revenue with no incremental cost
• Salon example shows how to accept trade for select services (red light therapy, facials) while keeping high-cost services cash-only
• Trade clients often become loyal cash customers and refer others to your business
• Consider trade as part of your marketing budget, not a replacement for cash sales
• The strategic approach works for nearly any business with unused capacity or perishable inventory
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