Manage episode 493326724 series 3604537
We dive into the reality of using LinkedIn for lead generation and why audio content might be making a surprising comeback while video content becomes less effective for busy professionals.
• LinkedIn claims 80% of B2B leads originate there, but regional businesses may find better results on local platforms like Alignable
• AI-powered prospecting shows 30% higher conversion rates when properly implemented
• Video content gets higher engagement but requires significant time investment for both creators and viewers
• Audio-only content is experiencing a resurgence as people seek to reduce screen time
• Business forecasting parallels the recent tsunami prediction – preparation matters, but overreacting to hype wastes resources
• Consistency trumps production quality in podcasting – create 100 episodes before expecting significant results
Check out Michigan Renaissance Festival starting August 16th and join our in-person networking group on the first Thursday of each month called Networking with Kids – find us on Eventbrite, Alignable, and Meetup
Send us a text
The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!
Thanks for listening to The Trading Post Podcast!
Find all our important links—including our LinkedIn, MetroTrading.com, and Michigan Renaissance Festival info—at:
https://linktr.ee/traderstu
Questions or guest suggestions? Email us at [email protected]
© 2025 The Trading Post Podcast. All rights reserved.
Chapters
1. What Failed Tsunami Predictions Teach Us About Business Forecasting (00:00:00)
2. Welcome to Trading Post Podcast (00:01:53)
3. Confessions of a Doomsdayer (00:04:12)
4. LinkedIn Lead Generation Struggles (00:05:46)
5. Audio vs. Video Content Trends (00:10:05)
6. Business Forecasts and Tsunami Predictions (00:18:28)
7. AI-Powered Strategies and Final Thoughts (00:25:28)
26 episodes