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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We dive into the reality of using LinkedIn for lead generation and why audio content might be making a surprising comeback while video content becomes less effective for busy professionals.
• LinkedIn claims 80% of B2B leads originate there, but regional businesses may find better results on local platforms like Alignable
• AI-powered prospecting shows 30% higher conversion rates when properly implemented
• Video content gets higher engagement but requires significant time investment for both creators and viewers
• Audio-only content is experiencing a resurgence as people seek to reduce screen time
• Business forecasting parallels the recent tsunami prediction – preparation matters, but overreacting to hype wastes resources
• Consistency trumps production quality in podcasting – create 100 episodes before expecting significant results
Check out Michigan Renaissance Festival starting August 16th and join our in-person networking group on the first Thursday of each month called Networking with Kids – find us on Eventbrite, Alignable, and Meetup
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Find all our important links—including our LinkedIn, MetroTrading.com, and Michigan Renaissance Festival info—at:
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Chapters
1. What Failed Tsunami Predictions Teach Us About Business Forecasting (00:00:00)
2. Welcome to Trading Post Podcast (00:01:53)
3. Confessions of a Doomsdayer (00:04:12)
4. LinkedIn Lead Generation Struggles (00:05:46)
5. Audio vs. Video Content Trends (00:10:05)
6. Business Forecasts and Tsunami Predictions (00:18:28)
7. AI-Powered Strategies and Final Thoughts (00:25:28)
26 episodes
