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We dive into the reality of using LinkedIn for lead generation and why audio content might be making a surprising comeback while video content becomes less effective for busy professionals.
• LinkedIn claims 80% of B2B leads originate there, but regional businesses may find better results on local platforms like Alignable
• AI-powered prospecting shows 30% higher conversion rates when properly implemented
• Video content gets higher engagement but requires significant time investment for both creators and viewers
• Audio-only content is experiencing a resurgence as people seek to reduce screen time
• Business forecasting parallels the recent tsunami prediction – preparation matters, but overreacting to hype wastes resources
• Consistency trumps production quality in podcasting – create 100 episodes before expecting significant results
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Chapters

1. What Failed Tsunami Predictions Teach Us About Business Forecasting (00:00:00)

2. Welcome to Trading Post Podcast (00:01:53)

3. Confessions of a Doomsdayer (00:04:12)

4. LinkedIn Lead Generation Struggles (00:05:46)

5. Audio vs. Video Content Trends (00:10:05)

6. Business Forecasts and Tsunami Predictions (00:18:28)

7. AI-Powered Strategies and Final Thoughts (00:25:28)

26 episodes