We dive into the reality of using LinkedIn for lead generation and why audio content might be making a surprising comeback while video content becomes less effective for busy professionals.
• LinkedIn claims 80% of B2B leads originate there, but regional businesses may find better results on local platforms like Alignable
• AI-powered prospecting shows 30% higher conversion rates when properly implemented
• Video content gets higher engagement but requires significant time investment for both creators and viewers
• Audio-only content is experiencing a resurgence as people seek to reduce screen time
• Business forecasting parallels the recent tsunami prediction – preparation matters, but overreacting to hype wastes resources
• Consistency trumps production quality in podcasting – create 100 episodes before expecting significant results
Check out Michigan Renaissance Festival starting August 16th and join our in-person networking group on the first Thursday of each month called Networking with Kids – find us on Eventbrite, Alignable, and Meetup
Send us a text

Support the show

Thanks for listening to The Trading Post Podcast!

Find all our important links— https://linktr.ee/traderstu

Questions or guest suggestions? Email us at [email protected]

© 2025 The Trading Post Podcast. All rights reserved.