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What happens when a trail runner finds the perfect partner to help her chase her dreams?
In a 1st for the Trailchasers Podcast host, Dean Horwitz sits down with rising star Lijan Burger and Claude Eksteen from Salomon to get a unique perspective on the relationship between athlete and sponsor.
In this episode, we explore the incredible story of Lijan Burger, whose partnership with Salomon has not only elevated her performance but also transformed her career. From navigating the technical terrains of Stellenbosch to representing South Africa on the global stage, Lijan shares how Salomon’s cutting-edge gear and unwavering support have given her the tools she needs to push boundaries and excel in one of the world’s most demanding sports.
We also chat to Claude about Salomon's celebrated history in the sport internationally and their local legacy and how they work with their athletes and integrate them into the brand. Claude chats us through the brands innovation, the challenges they face and the growth of trail running in South Africa.
Unpacking Lijan and Claude's collaboration we discover the unique way in which Salomon works with their athletes and the postive impact that this has had on Lijan's running and life.
Join us to discover the milestones that have shaped Lijan's path, the challenges she’s faced, and what it truly takes to rise in the world of trail running as well as the lessons she has learnt along the way.
Whether you’re an aspiring athlete or a seasoned runner, this episode is filled with inspiration, insights, and a behind-the-scenes look at how a powerful brand-athlete partnership can drive lasting success.