In this episode of The Transaction Report, host Steve Feuerstein sit down with Brett Taber — Vice President of Social Impact for the Minnesota Vikings — to explore how sports teams can move beyond charity into true community transformation. From feeding 250,000 kids through the Vikings Table program to growing the game with girls flag football, Brett shares why intentional partnerships matter and how the Vikings balance purpose with business value. We dive into the shift from old-school corporate social responsibility to authentic social impact, why Gen Z demands more from brands, and how sponsors measure ROI when there’s no direct sales funnel. This one’s all about the intersection of sports, brand strategy, and doing good — and why the strongest teams know their biggest wins happen off the field.