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Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How TikTok & Sidekick Helped Sell Out a Skincare Brand

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Manage episode 479766349 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

  • Sold out his first product run—twice
  • Built a loyal customer base by building in public
  • Used Shopify Sidekick to find superfans and boost conversions
  • Leveraged AI to do what agencies charge thousands for
  • Landed in retail by rallying his TikTok followers

Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.

Show Links:

Clubhouse Skin

Shopify

Sponsors:

Subscribe for weekly interviews with Shopify founders and experts.

  continue reading

524 episodes

Artwork
iconShare
 
Manage episode 479766349 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

  • Sold out his first product run—twice
  • Built a loyal customer base by building in public
  • Used Shopify Sidekick to find superfans and boost conversions
  • Leveraged AI to do what agencies charge thousands for
  • Landed in retail by rallying his TikTok followers

Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.

Show Links:

Clubhouse Skin

Shopify

Sponsors:

Subscribe for weekly interviews with Shopify founders and experts.

  continue reading

524 episodes

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