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Shift happens. This podcast can help. Layoffs can leave you scrambling for what’s next. Company priorities can switch at the speed of light. Promotions can feel out of reach. Or perhaps you’re starting a new venture. For better or worse, our work lives are constantly changing. How do we forge our career path through this ever changing landscape? Leading Up: The Work Shift is the compass that will guide you back to your career values, goals, and vision. If you’re feeling lost, you're not alon ...
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Also on YouTube: https://youtu.be/fXKVcwl8FS8
How a BOGO Deal Bootstrapped Neven Eyewear to Millions
Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.
Learn:
- Why BOGO x3 worked when nothing else did
- How Neven ships worldwide with no VC money
- The backend tech powering their crazy offer
- What most brands get wrong about Meta ads
Sponsored by:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Address Validator – Reduce delivery address errors & costs
Links:
- Neven Eyewear → neveneyewear.com
- Sight for Sound → neveneyewear.com/pages/sight-for-sound
- Judge.me Reviews → apps.shopify.com/judgeme
- Glasson 360 Viewer → apps.shopify.com/glasson
- Shopify → shopify.com
508 episodes
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