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Pit Viper: These Shades Print Money
Manage episode 475839900 series 2946303
Pit Viper isn’t for everyone. And that might be the secret to its success.
It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.
Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.
But here’s the question: how do you build a business that doesn’t just sell sunglasses, but sells attitude? A brand that’s loud, weird, and completely unignorable?
Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.
Links & Resources
🔗 Shop Pit Viper: www.pitviper.com
🎧 More stories like this: The Unofficial Shopify Podcast
Work With Kurt
🚀 Want to grow your Shopify store? We help brands like yours increase conversions, improve UX, and drive more sales.
📩 Let’s talk: ethercycle.com/apply
🛠️ See how I’ve helped other brands: ethercycle.com/work
💡 Join my newsletter for no-BS ecommerce insights: kurtelster.com
Connect with Kurt:
- 💬 Twitter: @kurtinc
- 📩 Newsletter: kurtelster.com
Sponsors:
- 📈 Zipify – Build high-converting sales funnels
- 🔥 Cleverific – Smart order editing for Shopify
- 📬 Viralsweep – Create sweepstakes, contests, and giveaways.
🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!
479 episodes
Manage episode 475839900 series 2946303
Pit Viper isn’t for everyone. And that might be the secret to its success.
It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.
Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.
But here’s the question: how do you build a business that doesn’t just sell sunglasses, but sells attitude? A brand that’s loud, weird, and completely unignorable?
Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.
Links & Resources
🔗 Shop Pit Viper: www.pitviper.com
🎧 More stories like this: The Unofficial Shopify Podcast
Work With Kurt
🚀 Want to grow your Shopify store? We help brands like yours increase conversions, improve UX, and drive more sales.
📩 Let’s talk: ethercycle.com/apply
🛠️ See how I’ve helped other brands: ethercycle.com/work
💡 Join my newsletter for no-BS ecommerce insights: kurtelster.com
Connect with Kurt:
- 💬 Twitter: @kurtinc
- 📩 Newsletter: kurtelster.com
Sponsors:
- 📈 Zipify – Build high-converting sales funnels
- 🔥 Cleverific – Smart order editing for Shopify
- 📬 Viralsweep – Create sweepstakes, contests, and giveaways.
🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!
479 episodes
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