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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer?
If you don't - will you ever make sales?
In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll feel more comfortable with where you draw that line (it will be different for all of us), and I share my guiding principle that will see you right however you are sharing your sales message.
Comment below with your thoughts, I plan to revisit this topic in the new year and would love to open up a discussion including your views!
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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