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Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky". This sort of marketing, however, is "upside-down" and the good news for you is that there is another way. I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy. This makes mark ...
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Help! I've Attracted An Audience of Freebie Hunters! (Ep#23)
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Send us a text You’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets. If you’ve ever worried you’ve attracted an audience full of freebie hunters who’ll never buy – this episode is for you. In this episode of The Upside-Up Marketing Podcast, I’m digging into what’s really…
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Nail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22)
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21:37
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Send us a text Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time. When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything sh…
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Friend-Zoned by your followers? Busting the ‘Know-Like-Trust’ Myth (Ep#21)
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Send us a text You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar? The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them bac…
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Messaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20)
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Send us a text Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life. In this episode of The Upside-Up Marketing …
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These 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19
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Send us a text Some words work for you in marketing. Others work against you - without you even realising it. If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using. In this episode of The Upside-Up Marketing Podcast, I’m reveali…
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Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)
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Send us a text Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work. Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need? In this episode of “The Upside-Up Marketi…
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Turning "One Day" into "Today!" The Messaging Mistakes Keeping your Ideal Clients on the Fence.
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Send us a text Some people in your audience are already convinced they want to work with you—just not yet. They love what you do. They tell you, “One day, I’ll sign up!” But that day never seems to come. Meanwhile, others jump in without hesitation. What’s the difference? Is it them? Is it your offer? Or is it something in your messaging that’s kee…
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Want More Word-of-Mouth Sales? Start with Better Client Feedback (Ep#16)
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Send us a text If your clients aren’t buying again or raving about you to others, it’s not just bad luck—it’s a feedback problem. Most business owners rely on testimonials and reviews to gauge how they’re doing, but those only tell you part of the story. The truth? Your happiest clients will shout about you, your unhappy ones might warn others, but…
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The "Ideal Client Avatar" Era is OVER - 2025 is about speaking to REAL HUMANS (Ep#15)
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Send us a text The ideal client avatar is an outdated strategy that has no place in 2025. Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eyes on your content, harder to get engagement. But you know who didn't find it hard? The businesses who were marketing to REAL people. In this episode o…
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Is it Ever OK to use Sales Psychology as an Ethical Marketer? (#Ep14)
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Send us a text Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer? If you don't - will you ever make sales? In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll …
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Why your message isn't landing with your audience (and what to do about it) (Ep#13)
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Send us a text You're talking about pain points...you're talking about the end goal, you've got the solutions...but no one is listening! Logically, you're messaging is spot on but it's not landing with your audience and it's hitting your sales. In this episode of The Upside-Up Marketing Podcast I'm looking at three why that might be (four actually …
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Escaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12)
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Send us a text This is an episode about why most small businesses' market research sucks - and what to do instead. “I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know” You hear marketers and copywriters (and let’s face it, me) banging on about doing your market resea…
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Creating content for your business that your audience actually wants to read (Ep#11)
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Send us a text You've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out. In this video I'm sharing a shift in thinking to help you create content that serves both your goals as a business, and your audience's goals - keeping them in…
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Misfits: When your offer and audience aren't right for each other (Ep#10)
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Send us a text If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience? And if it is, do you change the audience or the offer? That's what we're talking about today in the Upside-Up Marketing Podcast - as well as what you can actually do about it. As a solopreneur running your own small busi…
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The Anatomy of a Successful High Ticket Offer (Ep#9)
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Send us a text If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting. In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite. We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually…
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Send us a text Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you? That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alo…
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What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7)
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Send us a text If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you. You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping y…
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The "ideal client avatar" concept is broken (Ep#6)
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Send us a text If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you. The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024. If you find your "IC…
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"Niching down" when you love variety - a new way for online business owners (Ep#5)
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Send us a text Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving. But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone? The brutal fact is that if you are trying…
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Overcoming "Offer Apathy" in your Audience (Ep#4)
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Send us a text Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it. You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/v…
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Marketing without the tricks or the icks (what to do instead) (Ep#3)
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14:23
Send us a text If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to d…
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Why people aren't buying your offer [Avoid these mistakes!] (Ep#1)
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Send us a text You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying? If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how …
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What to do when your hard work isn't paying off in your marketing (Ep#2)
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25:19
Send us a text You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly... You're doing "All the Right Things" (TM) So why is your offer still not selling? This episode shares why this is happening and how you can turn things around so your hard work …
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Send us a text Welcome to the Upside-Up Marketing Podcast! I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down. Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me. Plus it's really hard! So I've developed another way. I've…
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