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Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.

When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything shifts – more leads, more sales, and more freedom to actually live your life.

In this episode of The Upside-Up Marketing Podcast, I'm joined by Jerry Potter to explore how getting your messaging spot-on is the one of the key elements to growing your business without growing your working hours.
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MENTIONED IN THIS VIDEO:

I highly recommend checking out Jerry’s resources here:

👉 Watch his YouTube here: www.youtube.com/@mrjerrypotter

👉 You can sign up for Jerry’s newsletter by going to https://donebylunch.co

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🧡 Enjoyed this episode? Share it to your social media and tag me @orangesheepkatie! https://youtu.be/8ogYxQVyz_g

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When you’re ready, here are three ways I can help you get faster results:

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

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Connect with me on socials:

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury

➡️Facebook: https://www.facebook.com/orangesheepresearch

➡️Instagram: https://www.instagram.com/orangesheepkatie

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TIMESTAMPS ⏱️

00:00 Introduction

00:41 Meet Jerry Potter: High Leverage Marketing Expert

02:46 The DATE Framework: Stages of Client Relationships

05:55 Applying the DATE Framework to Social Media and Podcasts

13:27 The Done by Lunch Philosophy

19:01 Final Thoughts

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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