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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Kendra guides us through the essentials of market research, highlighting the importance of understanding your audience's wants versus needs.
She touches on annual market research strategies, including surveying your email list and social media followers, and the benefits of pre-selling programs to test viability.
She also shares how to launch a program with minimal content, and gather feedback for iterative improvement as you go.
In this episode:
- The Importance of Market Research
- What Your Audience Wants VS What They Need
- Launching Your Program With Minimal Content
- Using Feedback for Iterative Improvements to Your Program
Episodes you may also enjoy:
Episode 219: What I've Learned from 5 Years of Running Group Programs
Episode 202: Real Coaches Share Their Experience Running Online Programs
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