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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of The Winning Ecommerce Experience Show, Nick Shackelford from Structure Social, discusses creating marketing strategies and hacks for Ecommerce brands to keep their business afloat during the downturn. Nick talks about the following topics in great details.
- How to adapt your communications with your customers
- Why now is a good time to keep investing in marketing without having a big budget for customer acquisition
- Changing consumer behaviours during a pandemic
Starting with the Fidget Spinner Trend in 2017, fast forward 115 D2C brands later, Nick Shackelford has been hands-on with growing paid media teams in house or managing them himself. Now he's at Structured Social.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
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