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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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In the earlier days of UX, is was common for people to learn how to create good designs by studying bad ones. This extremely beneficial practice has, unfortunately, gone by the wayside — even in the face of rampant mediocrity in UX circles. In this episode, Darren explains the importance of learning from mediocre designs and provides a few micro-based examples to drive the point home.
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