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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Among the current trends in UX design, one of the most critical and foundational elements is being overlooked — information architecture (IA). Serving as the key to findability and task execution, in the midst of UX's rise in the professional world, IA maintains its relevance and importance. This talk will review the evolution of UX, revisiting the core factors associated with IA and rediscovering the values and benefits driven by its application and its focus in our career tracks.
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