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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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This week features a talk from a recent conference that has (apparently) been stricken from the organizer's records. Is it because of something Darren said wrong? Nope. It's because of people who refuse to embrace what's right. Ready for some hard truths? Check out UX Domain Knowledge: The Journey, Importance, and Value Proposition!
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