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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Many debates are taking place today about the relevance and value of personas for UX work. In this episode, in the spirit of critical thinking, Darren presents a case in support of using personas, while also explaining reasons for their rejection and abandonment in many circles. Up for the challenge to hear the case? Tune in for the presentation.
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