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Leveling up on video strategies: with Dan Mills

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Manage episode 326601703 series 2586255
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...
  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 326601703 series 2586255
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...
  continue reading

134 episodes

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