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65: Pricing Strategies That Work: How To Price Your Digital Products With Confidence

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Manage episode 446627717 series 3484503
Content provided by Becca Harpain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becca Harpain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send a message to InsidetheSquare

Ever stared at your digital products wondering if you're pricing them all wrong? Trust me, I've been there! As someone who's given away tons of free content over the years, I know how tricky it can be to put a price tag on your expertise. In today's episode, I'm pulling back the curtain on three powerful psychological pricing principles that completely changed how I price my own products.
Whether you're selling courses, templates, or digital downloads, these strategies will help you price with confidence while keeping your offers accessible.
We'll dive into the famous 99-cent effect (and why it sometimes backfires), explore the clever decoy effect, and discover how anchoring can transform your pricing strategy. Get ready to finally feel confident about your pricing!
Important Links
πŸ“ Full show notes: https://insidethesquare.co/podcast/65
🎧 Past episodes: https://insidethesquare.co/podcast
πŸ’Œ Join my email list: https://insidethesquare.co/email
Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 446627717 series 3484503
Content provided by Becca Harpain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becca Harpain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send a message to InsidetheSquare

Ever stared at your digital products wondering if you're pricing them all wrong? Trust me, I've been there! As someone who's given away tons of free content over the years, I know how tricky it can be to put a price tag on your expertise. In today's episode, I'm pulling back the curtain on three powerful psychological pricing principles that completely changed how I price my own products.
Whether you're selling courses, templates, or digital downloads, these strategies will help you price with confidence while keeping your offers accessible.
We'll dive into the famous 99-cent effect (and why it sometimes backfires), explore the clever decoy effect, and discover how anchoring can transform your pricing strategy. Get ready to finally feel confident about your pricing!
Important Links
πŸ“ Full show notes: https://insidethesquare.co/podcast/65
🎧 Past episodes: https://insidethesquare.co/podcast
πŸ’Œ Join my email list: https://insidethesquare.co/email
Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  continue reading

90 episodes

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