HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The Von Restorff Effect (sometimes called the Isolation Effect) is a psychological phenomeon that causes people to remember things which defy expectations. In other words, things which stand out in a crowd have a significant competitive advantage.
This is a reading of an article stub from my website - head over to https://mikebifulco.com/posts/product-marketing-defy-expectations to read the rest of the story.
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