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Cole Townsend is the voice behind Running Supply, one of the most respected newsletters in the running world — covering gear, apparel, and the culture that connects it all.

In this episode, we talk about:

  • The creation and growth of Running Supply
  • Cole’s background in running and the stories that shaped his approach
  • Thoughts on key brands like Satisfy and Tracksmith
  • The balance between product, performance, and identity
  • Where the running industry is heading next

This is a conversation about running, storytelling, and the creative side of a sport that’s always evolving.

📌 Weekly ultra-trail podcasts: races, athletes, gear, brands, and stories from the running world.


Merch
https://store.irunovermountains.com/

XMiles 10%
https://xmiles.avln.me/c/FlZlRfhosOqx

Tantrums 15%
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Code: TrailTalk15

GOREWEAR 30%
https://www.gorewear.com
Discount Code: irunovermountains30

Community
https://bit.ly/m/irunovermountains

#RunningSupply #ColeTownsend #RunningPodcast #RunningCulture #RunningBrands #TrailTalk

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92 episodes