In this episode of Training That Works, Rustin Schroeder talks with David Hays about what happens when you stop training people to know and start training them to perform. David shares the story of sitting through a 35-module online course that promised transformation but delivered nothing, followed by a single instructor-led session that completely changed how his team sold, communicated, and closed deals. The difference was not in the slides but in the mindset.

That realization led him to the B4B model, Business for Business, where training moves from checking boxes to producing measurable outcomes. David explains how real training builds credibility, deepens customer connection, and turns intangible skills into results the business can see. Then he reveals an unexpected story about producing a 6,000-person community concert with 100 volunteers, and how that experience became the ultimate proof that his B4B approach delivers in the real world.

By the end, you will see why most training never sticks and what to do differently to make your next program actually work.

🎙️ Training That Works — where top performers share what actually works.

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