In this episode of Training That Works, Rustin Schroeder talks with Noah Wickham about the unconventional training system behind My Amazon Guy… a system that takes people with zero experience and turns them into fully capable e-commerce operators. Noah opens the door to how MAG built a true internal talent engine, why most agencies fail when they try to hire “experienced” people, and the surprising reason their competitors are filled with My Amazon Guy alumni. He also reveals the hidden advantage of pairing every new hire with a mentor and why direct, immediate feedback changes the speed of growth inside any team.

As the conversation deepens, Noah shares how his company runs weekly all-department trainings, why they encourage radical candor, and how they use quarterly culture index assessments to keep people aligned, fulfilled, and in the right role. He tells the story of employees who started with nothing, grew into high-level contributors, and transformed their lives in the process. And he leaves an open loop most leaders don’t expect… what happens when someone isn’t trainable for the role you hired them for?

This episode is packed with real, tactical insight for business leaders who want a training program that actually produces talent. If you want to build a system that grows people fast, creates loyalty through development, and becomes the backbone of your company’s scale… this conversation with Noah is a blueprint worth studying.

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