Most corporate training fails—and it's not because people aren't smart. It's because we’re approaching it the wrong way. In this episode, David McBee shares why shifting from traditional training to real coaching makes all the difference—and how a terrifying Jeep trail panic attack reshaped his thinking on growth, fear, and learning. If you want to know what most companies miss—and how to fix it—you’ll want to hear this must-listen episode!

📚 David McBee's Recommended Books:

• How to Win Friends and Influence People by Dale Carnegie
  ➔ He said this book "made all the difference" early in his career and he still highly recommends it, especially to younger professionals.
• Gap Selling by Keenan
  ➔ He mentioned this book when talking about using AI to improve sales conversations, saying he often asks AI to analyze calls "as if you were Keenan from Gap Selling."

🛠️ David McBee's Recommended Tools/Practices:

• AI Transcription and Analysis of Sales Calls
  ➔ David recommends recording sales calls, getting transcripts, and having AI analyze them to find missed opportunities and better tie solutions to customer needs.
  (He didn’t name a specific AI tool but described the method.)
• Daily Engagement Calls for New Hires
  ➔ Instead of just sending new hires videos, he stresses daily live sessions to ask questions, discuss gaps, and reinforce learning.
• Role Playing
  ➔ He heavily emphasized role-playing as essential for real learning, saying it’s much more effective than passive training.
• Asking Reflective Coaching Questions
  ➔ He trains by asking trainees questions to help them discover what they did well or could improve, rather than simply telling them.

🎙️ Training That Works — where results matter, not checklists.

Every sloppy email? Lost money. Lost trust. Lost customers.

Email Magic™ turns your biggest hidden leak into your biggest weapon.

👉 https://www.email-magic.com