James is joined by IMA Senior Insight Adviser, Roy Hammond, who developed a more strategic approach to managing agency relationships at Barclays.

In this week’s episode:

• We can’t just rely on the people we manage (1.30)
• Don’t forget internal departments (3.06)
• Roy Hammond’s approach to the strategic management of agencies (8.46)
• We’re never trained in how to manage partnerships (11.27)
• How do we measure agency performance? (14.17)
• The attributes of great partnerships (18.12)

Please listen to find out more!

This is episode 70 of the Transforming Insight podcast.

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening.

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).

He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.

An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.

The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Resources:

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved.