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Content provided by Wesley Portegies and MedComms Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesley Portegies and MedComms Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How to Tailor Your Medical Communications for Maximum Impact with Claire Liu

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Manage episode 454137730 series 3510932
Content provided by Wesley Portegies and MedComms Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesley Portegies and MedComms Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the nuances of handling communications across different stages of product life cycles, and share her strategies for maintaining a consistent voice in global medical communications.

Topics we Discuss

  • The key to effective Medical Communications during pre-launch, launch, and post-launch
  • How to tailor your communications for diverse audiences
  • The role of communication planning in aligning global and local messaging
  • How to capture HCPs' attention with bite-sized content

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:

Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.
  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 454137730 series 3510932
Content provided by Wesley Portegies and MedComms Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesley Portegies and MedComms Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the nuances of handling communications across different stages of product life cycles, and share her strategies for maintaining a consistent voice in global medical communications.

Topics we Discuss

  • The key to effective Medical Communications during pre-launch, launch, and post-launch
  • How to tailor your communications for diverse audiences
  • The role of communication planning in aligning global and local messaging
  • How to capture HCPs' attention with bite-sized content

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:

Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.
  continue reading

20 episodes

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