In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out.

We dive into her journey from consulting to becoming a full-time content creator, her insights on slow and steady growth, and why community matters more than follower count. Natalie shares her expert tips on building long-term brand partnerships, growing a loyal audience, and the do’s and don’ts of personal branding.

Whether you're a creator looking to monetize or a social media manager looking to grow your own brand, this episode is packed with actionable advice.

Connect with Natalie:

• Instagram
• Youtube
• Rella - Get 30% off all plans using code: THETROPICALSOCIAL

Links & Resources:

• Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.
• The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.
• Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence.

Let’s Connect! Instagram | Website

Exclusive Discounts

• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes!

💛 Thank you for being part of The Tropical Social Community!

XO, Shan