Best Shannon Segall Podcasts (2025)

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142. CREATOR BRAND SERIES – Build a Sustainable Content Plan That Supports Your Life and Business 11:47

8d ago11:47

11:47

If you’ve ever felt overwhelmed by content planning, this episode is for you. In Day 3 of the Creator Brand Mini Series, we’re talking all about how to create a content plan that actually fits your life. One that adapts to your energy, your schedule, and your season of business—so you can show up consistently without burning out. Inside this episod…

1
141. CREATOR BRAND SERIES – How to Create Content That Builds a Community-Obsessed Brand 11:27

15d ago11:27

11:27

If you’ve ever felt like your content isn’t landing—or like you’re just posting because you “should”—this episode is for you. In Day 2 of the Creator Brand Mini Series, we’re talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, “I’ve been waiting fo…

1
140. CREATOR BRAND SERIES – How to Start Showing Up Like a Creator Brand 13:54

22d ago13:54

13:54

If your content has felt stale, uninspired, or like you’re just posting to post… this episode is for you. We’re kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience. I…

1
Where I’ve Been + What’s Coming Next 1:45

30d ago1:45

1:45

Hey there! It’s been a minute since a new episode dropped, but I’ve been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I’m launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It’s for the creatives who are r…

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139. 7 Ways to Get More Social Media Clients During a Slow Season 19:17

2M ago19:17

19:17

Struggling to sign clients during a slow season? Whether it’s summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn’t mean your business has to suffer. Instead of waiting it out, let’s get proactive! In this episode, I’m breaking down 7 actionable ways to attract more social media clients, so you can stay …

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138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study) 12:24

2M ago12:24

12:24

How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they’re Chanel bags on launch day? In this episode, I’m breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We’ll dive into five key marketing strategies that found…

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137. How to Build & Scale Your Business Abroad with Systems That Work with Claire French 44:32

2M ago44:32

44:32

Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia. Claire shares: How she went from a $5/hour VA to running a thriving…

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136. How to Land Clients While Living Abroad & Grow Your Business Remotely 25:24

3M ago25:24

25:24

Dreaming of running your business from anywhere in the world? Whether you’re planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge. In this episode, I’m breaking down exactly how to market your services, attract dream clients, and build a sustainable …

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135. How to Think Like a Creator Brand and Stand Out as a Social Media Manager 14:42

3M ago14:42

14:42

Want to go full-time as a social media manager but struggling to stand out? You’re not alone. The secret? Thinking like a creator brand, not just a service provider. In this episode, we’re breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads. I’ll …

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134. Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel 50:50

5M ago50:50

50:50

Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out …

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133. Increase Your Revenue with SEO & Case Studies: Expert Tips from Brittany Herzberg 39:44

6M ago39:44

39:44

In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplif…

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132. Building a Personal Brand That Feels Like You: Katie from Gotchu Studio 43:32

6M ago43:32

43:32

In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands. Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personalit…

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131. Navigating Work-Life Balance as a Social Media Manager: Tips from VA Expert Katy Murray 49:12

6M ago49:12

49:12

If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you! Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family,…

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130. Monetizing Your Brand as a Micro-Influencer: Natalie Barbu’s Tips for Success 41:24

6M ago41:24

41:24

In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out. We dive into her journey from consulting to becomi…

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129. Instagram Audits: How to Conduct Them for Yourself + Clients 14:39

7M ago14:39

14:39

Have you ever wished someone would just tell you where you’re going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I’ll walk you through my top strategies for auditing your social media, from setting clear g…

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128. How to Find Your First Social Media Management Client 18:07

7M ago18:07

18:07

If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong! In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand …

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127. Why I Moved Back to the U.S. After 4 1/2 Years as a Digital Nomad 19:33

7M ago19:33

19:33

It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance. Now that I’m finally settling in, I want to chat about something many of you …

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126. Is the Social Media Management Industry Too Saturated in 2024? 10:16

8M ago10:16

10:16

Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear: Why the idea of 'oversaturation' is holding you back from carving your own path. How following too many social media managers can make the industry f…

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125. Why Low Social Media Management Prices Hurt You and the Industry 10:37

8M ago10:37

10:37

If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to…

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124. 2024 Pricing Guide: What to Charge for Social Media Management 15:35

8M ago15:35

15:35

Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in …

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123. 5 Reasons You’re Not Attracting Social Media Management Clients (And How to Fix It) 18:46

8M ago18:46

18:46

Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being…

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122. From $400 to $1K+: How This Social Media Manager Scaled Her Business in Just One Year with Madelyn Victoria 34:20

9M ago34:20

34:20

Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your…

1
121. Is The Digital Nomad Lifestyle Right For You? My Personal Take and Insights from a Social Media Manager 22:02

9M ago22:02

22:02

If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a si…

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120. Setting Realistic Social Media Expectations for Clients: Tips and Strategies 18:54

9M ago18:54

18:54

Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I’ll take yo…

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119. Unpacking Good Girl Snacks' Winning Social Media Strategy: A Marketing Case Study 14:06

9M ago14:06

14:06

How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in…

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118. Building a Brag-Worthy Brand On Social Media: Tips from Michelle Wintersteen of MKW Creative Co. 47:26

10M ago47:26

47:26

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…

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117. How to Create Content Pillars in Your Social Media Strategy 14:58

10M ago14:58

14:58

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…

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116. Build a Brand That Attracts Social Media Management Clients, Not Peers with Sam Schmidt 38:49

10M ago38:49

38:49

Today’s episode is all about building your brand for clients, not peers. If your brand resonates more with fellow social media managers than with your ideal clients, this episode is for you. I chatted with Sam from SamSchmidtSocial, a social media manager and mentor who turned her passion for social media into a multi-six-figure business. Formerly …

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115. Step-by-Step: How I Create a $1K Social Media Strategy 12:28

10M ago12:28

12:28

In today’s episode, we’re breaking down what goes into a $1K social media strategy, part of my Kona Package. This VIP service is perfect for service providers who want a custom strategy they can implement themselves, rather than outsourcing their social media. Whether you're a social media manager or a business owner, this episode will provide you …

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114. $200 to $2000: From Side Hustle to Full-Time Social Media Manager with Jade McNeil 42:26

11M ago42:26

42:26

Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attracti…

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113. Prevent Burnout & Streamline Your Business with Jess Haney 48:54

11M ago48:54

48:54

In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft …

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112. Integrating YouTube into Your Social Media Strategy with Jamar Diggs 47:17

11M ago47:17

47:17

In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares h…

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111. Easily Get Client Content Approved On Time | New Social Media Manager Notion Template! 10:51

11M ago10:51

10:51

Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover ho…

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110. How To Elevate Your Client Experience As A Social Media Manager 14:25

12M ago14:25

14:25

Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered…

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109. Why 90% of Podcasters Fail 18:37

1y ago18:37

18:37

In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out! Want the exact tools & resources that I use within my social media managemen…

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108. Social Media Is Fake: What I Struggle With As A Digital Nomad 23:09

1y ago23:09

23:09

Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Freelance Friday Podcast Linkedin Article Want the exact tools & resources that I use within my social media management bus…

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107. Prioritize Your Brand To Grow Your Business with Kelsey McCormick of Coming Up Roses 42:51

1y ago42:51

42:51

Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand le…

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106. Why You Should Create Long-Form Content for SEO with Molly Ho 25:03

1y ago25:03

25:03

Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for yo…

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105. Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding 34:11

1y ago34:11

34:11

Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all thing…

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104. Building Thriving Communities On Social Media with Katie Campbell 33:56

1y ago33:56

33:56

I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key …

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103. Community Over Followers: Why Your Following Doesn't ACTUALLY Matter 9:39

1y ago9:39

9:39

Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amas…

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102. How To Get Over The Cringe Of Showing Up On Video 8:59

1y ago8:59

8:59

In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too…

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101. You Are Your Niche: Tips for Monetizing Your Personal Brand & Landing Brand Partnerships with Kahlea Wade 52:49

1y ago52:49

52:49

Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in out…

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100. Lessons I've Learned From 100 Podcast Episodes + Giveaway! 16:36

1y ago16:36

16:36

We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant mi…

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99. Safety Tips For Solo Female Travelers 28:31

1y ago28:31

28:31

Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share so…

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98. Why You Should Solo Travel In Your Twenties 14:25

1y ago14:25

14:25

Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect t…

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97. 3 Ways To Increase Your Engagement On Instagram In 2024 15:28

1y ago15:28

15:28

Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscap…

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96. Why Personal Branding Matters on Social Media 13:13

1y ago13:13

13:13

In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements th…

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95. What To Charge For Social Media Management In 2024 14:36

1+ y ago14:36

14:36

In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs m…

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94. How To Set + Achieve Your Freelance Income Goals In 2024 14:25

1+ y ago14:25

14:25

You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer yo…

Podcasts Worth a Listen

Shannon Segall Podcasts

Podcasts Worth a Listen