Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.

Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.

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Ever heard the terms “content pillars,” “content buckets,” or “content themes” and wondered what the heck they actually mean? If so, this episode is for you!

I’m breaking down these essential concepts to help you create a solid content strategy that actually works. You’ll learn how to streamline your content creation process, make sure everything you post serves a purpose, aligns with your goals, and truly resonates with your ideal audience.

Whether you’re just starting out or ready to refine your strategy, this episode will give you the tools you need to build effective content pillars for your social media plan.

Tune in to discover:

• What content pillars are and why they matter
• How to define your own content pillars
• Tips for creating content that aligns with your goals and speaks to your audience

Links & Resources:

• Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.
• The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.
• Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence.

Let’s Connect! Instagram | Website

Exclusive Discounts

• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes!

💛 Thank you for being part of The Tropical Social Community!

XO, Shan