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134. Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel
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Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help!
Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences.
In this episode, we chat about:
- How to uncover and define your brand voice, even if you're starting from scratch
- Balancing storytelling with selling—without sounding salesy
- Writing an ‘About Me’ page that feels genuine and connects with your audience
- Common copywriting mistakes brands make—and how to fix them
- Actionable tips for DIYing your website copy like a pro
If you’re ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need.
Connect with Sara:
- Take her Website Copywriting Course and get 20% off using the code "tropicalsocial"
- Website: www.betweenthelinescopy.com
- Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe
- Email marketing course: www.betweenthelinescopy.com/email-chapter
- Freebies: www.betweenthelinescopy.com/free-stuff
- Website copy template: www.betweenthelinescopy.com/web-copy-guide
Shan's Links & Resources:
- Get a Done- With-You Instagram Strategy with The Social Re-Brew
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
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