At the UKSCA 2024 conference, Clive Brewer delivered a compelling presentation on how to maximise athletic performance through tailored strength and conditioning programs. Drawing from his experience working with professional athletes in environments like Major League Baseball and the NFL, Brewer emphasises the importance of understanding each athlete's unique requirements, including injury prevention strategies such as ACL rehab and plyometric progressions. He stresses that culture, trust, and consistent communication within a team are crucial for success. Brewer also discussed how athletic development should align with long-term performance goals, adapting training to suit each athlete’s specific needs. His presentation offered valuable takeaways for coaches working at all levels of sport. This podcast was recorded live at the UKSCA Annual Conference. Supporting materials and the full video presentation are available on the UKSCA website. Visit www.uksca.org.uk for more details.