Flipping Gym Equipment To Building Community At Carolina Iron Gym Unmasking Greatness podcast

Flipping Gym Equipment to Building Community at Carolina Iron Gym

4d ago 54:48

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At just 22 years old, AJ Brault created Carolina Iron Gym, a bodybuilding paradise in Greenville, South Carolina, with equipment worth more than all other local gyms combined. This passionate young entrepreneur shares his journey from flipping rare gym equipment to building a thriving fitness community.
• Started as a baseball player who got interested in bodybuilding after heartbreak
• Became obsessed with finding and acquiring the best biomechanically-designed gym equipment
• Drove across the country in Penske trucks, sometimes sleeping in them to acquire rare pieces
• Owns an AFS horizontal leg press worth $20,000-$35,000 that was Jay Cutler's favorite piece
• Opened Carolina Iron Gym to give people access to equipment they couldn't find elsewhere
• Built the gym without business experience, learning through trial and error
• Partnered with DeVito, his loyal right-hand man who manages the gym's daily operations
• Created a community of serious trainers who appreciate the equipment quality
• Reinvested six figures into the gym during its first year of operation
• Celebrates one-year anniversary on June 14th with contests, vendor booths, and no sign-up fee
Carolina Iron Gym is hosting their one-year anniversary celebration on June 14th from 10am-2pm with deadlift and strict curl contests, prizes including free memberships, and open gym for anyone wanting to try the facility.
Follow the Aj Brault Journey:

https://www.instagram.com/carolinairon/

https://www.carolinairongym.com/

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Chapters

1. Introduction to Unmasking Greatness (00:00:00)

2. Meeting AJ Brault of Carolina Iron (00:01:31)

3. Discovering a Passion for Equipment (00:03:52)

4. The Hunt for Rare Gym Machines (00:06:27)

5. Opening a Gym at 22 (00:15:53)

6. Creating a Different Gym Experience (00:19:36)

7. Building a Team and Business Growth (00:26:31)

8. The Equipment Philosophy and Community (00:34:03)

9. One Year Anniversary and Future Plans (00:47:05)

10. Closing Thoughts and Event Information (00:52:34)

143 episodes