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Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers.

In this episode, Phil talks about:

  • Why he decided to start TubeBuddy back in 2014
  • What led to him deciding to sell the company
  • The mental models he adopted to face this life-changing event
  • The pivotal things he did as CEO that resulted in TubeBuddy's success
  • What he'll be doing next

Plus, Phil shares why he put his energy into building real relationships in an unscalable way and how it led to TubeBuddy's amazing growth.
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Connect with Phil on Linkedin.
Install TubeBuddy to grow your YouTube channel faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

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37 episodes